Local SEO is powerful—but small mistakes can destroy your rankings.Many business owners in Kenya invest in SEO but see no results. Often, the problem isn’t the effort—it’s the execution. Here are the most common local SEO mistakes and how to avoid them. Mistake 1: Inconsistent NAP Details NAP stands for Name, Address, and Phone number.If your information appears differently across websites—like “Mashugli Digital” in one place and “Mashugli Agency” in another—Google gets confused and lowers your ranking. Always use the same business name, phone number, and address