Social media advertising is no longer optional for small businesses in Kenya especially when it comes to Facebook vs Instagram Ads Kenya. With more than 13 million active users across Facebook and Instagram, smart business owners are investing in paid ads to attract customers, increase sales, and grow their brands online. The big question is: should your business spend on Facebook Ads or Instagram Ads? Let’s compare both to help you choose the best one for your goals. Why Kenyan SMEs Should Invest in Paid Social Media